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Per todays show, for an idea for a LOGO on the trucks.

So we all see the YELLOW logo that says:

"If you can't see my mirrors, I can't see you"!

How about a nice NEON GREEN base logo that says:

"If you're passing me, you're not looking at YOUR NUMBER$"!

www.myguages.com

www.profitguages.com

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Great, and maybe a KR after it.

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I like it, that should get them thinking.

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I may be slow but I didn't ride the short bus. Thanks Kevin Rutherford.

or

I am a little slow but I do know my numbers thanks to Kevin Rutherford.

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I love it....buy it from Kevin on his PayPal maybe?

Could be a good way to pay Kevin back for all he's done for us.

+1 for georgkim

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well, if they are not thinking, they are probably company drivers, as I see it~

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How about we just get Kevin on the radio every Monday thru Friday 4 to 7!!!

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It would be nice to have Kevin on instead of a replay of the lame freewheelin. Where do we send an email to the programming guys?

by

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I second Justin's answer about Kevin from 4 to 7. I also like the sign idea, though I would offer it in multiple colors, not just neon green. Another idea: "If you're passing me, you don't know simple math! Find your numbers, improve them, and share them with the World at MyGauges.com."

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If it could be a emblem like the ooida one I would buy it. If kev could do it and also the biz card idea and then have it on a product page I would get them both.

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This message could be a decal ordered from KR

showing the actual mpg as found on Fuel Gauges

-no BS

Attach either to back of trailer and/or beside drivers door

RIGHT NOW

I"M GETTING ____MPG

AND MAKING MORE

$$$$

THANKS TO

LETS TRUCK.COM

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I think Kevin should be in the 3-6pm est spot. He's helpful offers tools to better our operation.

He knows what we do and understands and opens our eyes to work in the solution.

the mono toned guy they have there now sounds like Dear Abby and no clue about trucking...

As for a sticker. Take KR's pic with his arms crossed and under write

"GET 1 MPG. MORE AT NO EXTRA COST"

and when they ask us we tell them

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Rutherford Rangers "INFREQUENT FUELER CLUB" I go the extra mile...FOR ME

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I would love a decal on our trucks to identify with other KR fans. I like Jeff's idea.

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Decal design Can be very Challenging.

The major challenge is to have a design that achieves the goals intended for that decal. We need to identify these goals and prioritize them in order to better achieve the best decal.

My idea of the top 3 criteria is as follows, in the order of importance.

1. Ease of recognition (simplicity)

2. Conveys the message " Business of trucking" preferably by symbol

3. Low Cost - "one decal" fits all (size, color, design)

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Georg Heck will be eternally grateful.
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